MSc Marketing Management


The MSc Marketing Management program is targeted at junior professionals who are looking to launch their career in the highly competitive marketing sector. Using a data-driven approach, this highly customizable program offers two Specialization Tracks so that you can easily tailor the courses to help you achieve your career goals:

  • B2C Marketing Management
  • B2B Marketing Management

Based in the heart of Barcelona, an important international business hub, this course will train you to make the best marketing decisions with a fundamental, rigorous management basis so that you can take on any managerial marketing position.

With a deeply practical focus, the program will give you the chance to work on practical projects with real companies that will allow you to experiment with what you have learned in class. Moreover, you will count on leading practitioners and internationally recognized academics that will lead you to a 360º immersion in the international marketing sector.

This marketing management program will allow you to get hands-on practice during an optional 4-to-6-month internship in a top national or international company. Additionally, you will benefit from a professional mentoring program that will provide you with soft skills and set you on your way to finding your ideal professional path.

Everything you need to launch your marketing management career!

Reasons to choose this MSc program

When choosing a Marketing Management program, it is essential to consider several factors in order to make the best decision. That’s why we provide you with a selection of the most relevant reasons to study marketing management at TBS Business School.


1. Highly customizable

We know that there is no “one size fits all” when it comes to your career. That is why the MSc Marketing Management is designed so that you can adapt the course curriculum to fit your professional goals. You will be able to choose one of the following Specialization Tracks:

  • B2C Marketing Management
  • B2B Marketing Management

2. Put theory into practice

If you decide to study our Marketing Management program, you will deal with different hands-on activities that will allow you to have a relevant approach to the real marketing environment.

  • Class discussion based on case studies
  • Consulting projects with real companies
  • Practical workshops
  • Business Simulation
  • Optional 4-to-6-month internship

3. Soft Skills Certificate

This certificate, which is embedded in the program classes, will allow you to acquire the main soft skills currently required by the business world. Our faculty, in collaboration with TBS Career Starter, will provide you with personalized coaching tools to develop your career in marketing management.


4. Boost your job prospects

Studying the MSc Marketing Management program will provide you with a significant boost to your employability. In fact, more than 91% of our MSc graduates find employment within 4 months of graduation. On the other hand, our Career Starter Service also has its part to play, with 62% of the internships ending in job offers.

On the other hand, you will have the chance to benefit from our international business network through the following activities:


Moreover, our Marketing Management program is based on a data-driven methodology, which is highly demanded by the industry employers nowadays.


5. Barcelona - an international business hub

Studying in Barcelona is a unique experience. At the cutting-edge of innovation, the city is increasingly renowned around the world as one of the leading start-up hubs.

Every year, Barcelona holds relevant international events such as the Mobile World Congress, Alimentaria, Primavera Sound, Sonar, etc.

Thanks to its multicultural, forward-looking attitude, it is also an excellent place to do business and is in the top 10 cities in the world in which to invest, according to the KPMG Global Cities Investment Monitor 2019.

Moreover, Catalonia is home to prestigious local companies that currently play an important role in the highly competitive international arena: Codorniu, Freixenet, Puig, Torres, Tous, etc.

With over 215,000 students, Barcelona has Spain’s second-largest student population which makes for an exciting, vibrant space where everything seems possible.


 Our students' experience