MSc Marketing Management

Key facts

Start of classesSeptember 2020
18 months
Degree: Master of Science (MSc)
Study mode: Full time
Language of instruction: English
Modality: On-Campus
ECTS: 90
Class times: Monday to Friday. Variable between 9 am to 7 pm
Tuition fee: 16,500
Location: Barcelona Campus

TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers three Professional Specialisation Paths so that you can easily tailor the courses to help you achieve your career goals: 

  • B2C Marketing
  • B2B Management
  • International Business 

The MSc Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis so you will be ready to take on any managerial marketing position. You will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalised coaching programme will set you on your way to finding your ideal professional path.

TBS Barcelona’s MSc Marketing Management has a deeply practical focus, as well as an unflinching dedication to academic rigour. Amongst our teaching staff we count on leading practitioners in the marketing field and internationally recognized academics to give a broader business perspective.

Everything you need to launch you on your marketing management career!

Why choose the MSc Marketing Management?

When choosing a Master in Marketing, it is essential to consider several factors in order to make the best decision. Nowadays, business school life is not only an educational experience but a means of preparing for the challenges of the job market. That’s why we provide you with a selection of the most relevant reasons to choose our MSc Marketing Management.

1. Flexible. Adaptable.

We know that there is no “one size fits all” when it comes to your career. That is why the MSc Marketing Management is designed so that you can adapt the course curriculum to your professional goals. Choose from three Professional Specialization Paths:

  • B2C Marketing
  • B2B Management
  • International Business 

2. Advanced Marketing Contents - A Strategic Focus

The contents are centred on an understanding of marketing as taking place in an interconnected, multicultural global environment. With an eye to the future, the focus is very much on current tendencies and future trends. Lecturers will guide you through the process of developing a marketing plan that reaches out to all sectors whilst guest speakers from the industry provide an invaluable practical backdrop. By the course’s end, you will be ideally placed to put the rigorous theoretical underpinning into practice in any marketing situation.


3. Put Theory into Practice - Internship

As an integral part of the course, you will undertake a 6-month internship. This provides you with an opportunity to get hands-on practice of working in a real marketing environment and put what you have learned in the course to practical use.


4. Boost your Job Prospects

Taking the MSc Marketing Management will provide you with a significant boost to your employability. The specialist training you receive will provide you with in-demand marketing skills for a successful career in Marketing Management, Marketing Research Analysis, Brand Management and Digital Marketing Management.

In fact, more than 90% of our MSc graduates find employment within 4 months of graduation. Our Career Starter Service also has its part to play, with 40% of the curricular internships ending in job offers. 


5. Barcelona. One of a Kind

Studying in Barcelona is a unique experience. At the cutting-edge of design and innovation, the city is increasingly renowned around the world as a fashion and marketing hub and plays host to some of the biggest fashion brands in the global arena. It has been ranked as the 4th best city in the world in terms of business perspectives and as the 6th best city to study in Europe*. With over 215,000 students, Barcelona is home to Spain’s second largest student population which makes for an exciting, vibrant space where everything seems possible.

Barcelona is exceptionally beautiful, wedged between the green Collserola hills and the deep blue Mediterranean Sea, its famed gothic and modernist architecture led to it being named the 8th most attractive city in Europe**. With its multicultural, forward-looking attitude, it is also an excellent place to do business and is in the top 10 cities in the world in which to invest***.

In short, Barcelona has it all!

* Top 10 Student Cities in Europe 2015
** Ernst&Young European Attractiveness Survey 2015
*** KPMG Global Cities Investment Monitor 2015 


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