The program offers a comprehensive curriculum that integrates digital marketing and marketing analytics. Students gain proficiency in areas such as data analytics, machine learning, marketing metrics, digital marketing, and marketing technology. The cross-disciplinary approach, combining core marketing courses with marketing analytics courses, produces well-rounded graduates.
The degree aligns with the industry demand for top digital marketing and analytics talent. Companies across all sectors are seeking data-savvy marketers who can leverage analytics to optimize digital marketing strategy and campaigns. This TBS MSc program prepares students for these coveted roles.
The MSc Digital Marketing & Analytics equips students with highly demanded skills in the marketing industry regarding emerging technologies like AI: prompting, image generation, text to video, social network analysis, natural language processing, and more. The MSc also offers accreditations from companies like Google and Meta.
The curriculum is carefully crafted to provide students with a well-rounded understanding of digital marketing, analytics, and their integration.
The program features instruction from our leading marketing and analytics faculty, as well as guest lectures from successful digital marketing and analytics professionals.
Studying the MSc Digital Marketing & Analytics program will provide you with a proven boost to your employability.
In fact, more than 97% of our MSc graduates find employment within 4 months of graduation.
Our Career Starter Service also has its part to play, with 63% of our digital marketing internships ending in job offers from leading companies.
Our Soft Skills Certificate, which is integrated in the program classes, will allow you to acquire the soft skills that are valued within the digital marketing sector.
Our faculty, in collaboration with TBS Career Services, will provide you with personalized coaching tools to develop your career in digital marketing.