Programme curriculum

The MSc Marketing Management takes place over three terms, two of which are taught with the third dedicated to undertaking an internship. During the first term you will learn the marketing essentials along with the most advanced techniques in the field. In the second term you will be able to specialize and focus on the most appropriate professional area to meet your future career goals. Finally, in the third term you will undertake an internship in a renowned national or international company.

MSc Marketing Management | Academic Content

In addition, throughout the whole course you will benefit from our personalized coaching service to help you define your career goals and set you on the right professional path.

 

1st Semester – Landing in the Marketing World 

The first semester is divided into four academic modules designed to provide you with a strong basis in Business Management and Marketing. 

MSc Marketing Management | 1st semester

 

1. Business Preparatory Course

Our MSc programme is primarily targeted at candidates with an undergraduate degree in Business Administration or Economics. Nevertheless, if you don’t have a management-related academic background, you are still invited to apply to this programme. The Admissions Committee will assess your application and, if admitted, you will be required to enrol in the Business Preparatory Course, designed to align your knowledge to the master’s requirements. On the contrary, if you are a management-related graduate you are also welcome to take the BPC, already included in the total tuition fee in both cases.

The Business Preparatory Course will take place before the beginning of the regular MSc programmes classes from November to December 2017. It consists of:

  • Introduction to Accounting and Finance
  • Quantitative Methods
  • Introduction to Marketing
 

2. Business Management Essentials

In this module you will learn the main key concepts in business management and their strategic importance in all types of companies.

  • Business Plan
  • Strategy
  • International Business
  • System Dynamics
  • Human Resources Management 
 

3. Marketing Essentials

This module will give you an insight into the essentials in marketing from different perspectives, with a special focus on the digital world.

The subjects are divided into three blocks:

  • Marketing Essentials
  • General Marketing
  • Marketing Consulting Project

Marketing Essentials

  • Marketing Intelligence / Understanding Markets
  • Consumer and Retail Panels
  • Innovation, Product and Portfolio Management
  • Sales Management, Distribution and Retailing
  • Branding and Integrated Marketing Communication
  • Introduction to Digital Marketing, Direct Marketing and Mobile Marketing
  • Social Media, Digital Marketing and E-Commerce
  • Sponsorship, Events and Media Manipulation
  • Services Marketing and Pricing


General Marketing

The strategic marketing block allows you to choose between two different paths:

  • Strategic Marketing or 
  • Marketing in the Fashion and Luxury Sector

 

Strategic Marketing (optional)

  • Marketing Strategy and Consumer Behaviour
  • Big Data
  • B2B and Relationship Marketing

 

Marketing in the Fashion and Luxury Sector (optional)

  • Marketing Strategy and Consumer Behaviour
  • Auditing the Luxury Sector
  • Fashion and Luxury Value Proposition

 

Marketing Consulting Project

The Marketing Consulting Project is held In collaboration with a consumer goods company. It is carried out during the General Marketing modules either if you choose Strategic Marketing or Marketing in the Fashion and Luxury Sector. Students will analyse a problem of a real company and will provide strategic marketing recommendations. 

 

4. Business Simulation

At the end of this term students form workgroups representing different companies from the same sector. With the help of specialized software, the different teams will compete to apply their strategic marketing knowledge and skills to advance the interests of their company. The competition will be held with teams from our campus as well as those from the Toulouse campus.   

 

2nd Semester - Time to Specialise

This semester is divided into three modules based around the integration of marketing into business strategy. 

MSc Marketing Management | 2nd semester

In this term you will choose the professional specialization path which best meets your career goals.

 

1. Business Strategy

An intensive course designed to provide in-depth business knowledge and develop the topics studied in the first term. The main goal is to prepare you to be able to solve highly complex real business cases.  

 

2. Professional Specialisation Path

Here you will choose one of the four specialization paths the course offers:

  • B2C Marketing - Mass Consumer Goods Marketing
  • Marketing in the Fashion and the Luxury Sector
  • B2B Management
  • International Business

 

B2C Marketing - Mass Consumer Goods Marketing 

This specialization option will provide you with an insight into the business sphere of mass consumer goods and targeted distribution aimed at the final consumer.

  • Market Research
  • Product Mix Management
  • Communication
  • Distribution and Channels
  • Sales and Negotiation
  • Personal Development
  • Research Methodology Seminar

 

Marketing in Fashion and the Luxury Sector

The fashion and luxury goods sector is constantly looking for professionals trained in business management who understand the ins and outs of a field where retail and developing new brands and products is key.

The aim of this path is to provide you with an in-depth knowledge of the sector’s business model, as well as its importance for economic development both nationally and internationally. The topics of the units are the same as those in the B2C marketing specialization, but are geared towards a focus on fashion and luxury goods.

B2B Management

In this specialization path you will get to know the relationship between companies that produce products for or provide services to other businesses. Currently, B2B business exchanges account for 50% of the total GNP of modern economies.

  • Professional Behaviour
  • B2B Management
  • Business Development
  • B2B Marketing

 

International Business

This specialization option will provide you with the tools required to identify business opportunities in international markets. You will also learn to establish the most appropriate strategies depending on the product (or service), the potential clients and the specific business objectives.

  • Market Knowledge
  • International Business Strategy
  • International Business Professional Project
  • Technical Tools 
 

3. Consulting Project

A consulting project performed in teams, often interdisciplinary, comprising the strategic assessment of a real company and the proposal of strategic recommendations. This is an exciting practical activity that implies the application of all competences developed throughout the programme.


3rd Semester - Put Theory into Practice

During this term you will undertake a compulsory internship in a national or international company. The internship will be related with the specialization path you have chosen. At the end of the term you will present a report before a panel, detailing your experiences and what you have learned during the internship period.

Our Career Starter Service will help you develop skills and provide you with professional tools to find the most appropriate internship to fit your career goals. They also offer a personalized coaching service to ensure that you get the most out of your internship experience.

In previous years, our MSc students have interned in the following companies and organizations: