The MSc Fashion & Luxury Marketing takes place over three semesters, two of which consist of regular teaching classes and the third one is focused on a real job experience in a leading firm. Thus, during the first semester, you will learn the Marketing Essentials and familiarize with Fashion & Luxury industries. In the second semester, you will be able to deep into the different marketing strategies that fashion and luxury firms implement to successfully compete in fashion & luxury markets. Finally, in the third semester you will undertake an internship in a renowned national or international company.
In addition, throughout the whole course you will benefit from our personalized coaching programme to help you define your career goals and set you on the right professional path.
1ST SEMESTER – LANDING IN THE WORD OF MARKETING
The first semester of the MSc Fashion & Luxury Marketing is divided into six academic modules designed to provide you with sound fundamentals in Business Management, Marketing and the Fashion & Luxury industries.
2ND SEMESTER - TIME TO SPECIALISE
The second semester of the MSc Fashion & Luxury Marketing is divided into three academic modules based around the integration of marketing into the Fashion & Luxury Goods sector.
3RD SEMESTER - PUT THEORY INTO PRACTICE
During the third semester of the MSc Fashion & Luxury Marketing, you will undertake a compulsory internship in a national or international company. The internship need to be related to the Professional Specialization Path you have chosen.
This internship is an integral part of the course and as such are assessed with:
Oral Presentation: You will have to detail your experiences and what you have learned during the internship period. Both the company supervisor and your TBS tutor will assess your presentation.
Internship Dissertation: You must produce a mandatory professional research paper that must be drawn up according to the precise procedures specified by TBS, with the help of an instruction guide and writing aids.
How to find your internship?
Our Career Starter Service will help you develop skills and provide you with professional tools to find the most appropriate internship to fit your career goals. They also offer a personalized coaching service to ensure that you get the most out of your internship experience.
Looking for an internship may be a complex exercise that requires perseverance, autonomy and initiative. This individual work to which you will be prepared during the Career Starter workshops, is also part of your learning and an important process that allows you to improve your employability.
In previous years, our MSc students have interned in the following companies and organizations:
Learning Method & Assessment
In accordance with TBS philosophy, classes other learning activities of the MSc Fashion & Luxury Marketing have been conceived as spaces of interaction between experts and students to build and share knowledge around professional challenges, helping learners to develop competencies to approach real organizational problems. As a result, a variety of methodologies are used, including lectures and explanations, but also debates, exercises, case studies, and all kinds of projects. Expert - learner interactions are tailored according to the context, the content and the objectives of the programme, meaning that there is no standard methodology and that it can vary according to the topic that is being dealt with.
Junior consulting projects, serving demands from real companies in the search for strategic or functional insight for specific challenges they experience, are often the corollaries of the studies, thus, stimulating students to be audacious in proposing business solutions after deep analysis of the problems.
The MSc Fashion & Luxury Marketing curriculum is integrative and dynamic, combining trends in scientific development as transferred from the academic departments, and professional tips and heuristic approaches from practitioners. Instead of separate modules, content is revised through learning itineraries that facilitate integration between the different parts. Exams and projects are then transversal to the study path, enforcing this integration. These itineraries are also managed by an expert (scholar or practitioner) responsible for updating each year the programme content, after reviewing job market demands, latest trends in the field, internal coherence and consistency, etc. This organization allows the programme to improve each year and be more adapted to external demands.
Assessment of individual achievement is always part of the evaluation system, but it is complemented by many opportunities involving team work. Very often these group assignments are to be developed by pre-arranged teams where we encourage diversity in terms of national origins, programme, specialty, among others, in coherence with our value of openness. Peer assessment is not infrequent in this context. Outcomes and outputs are an important part of what is assessed, but feedback on the process is also part of the grade in the form of valuation of the effort, assiduity, engagement, and other skills alike. As noted, exams are by no means the only instrument used to evaluate student’s progress.
Transfer to professional life is ensured by a mandatory internship period in a company, after which a report is presented where scientific knowledge is used to raise proposals of improvement for the firm. This pedagogical approach assumes that students are independent and proactive learners or else it would not work properly. Students who make the most in terms of their professional skills, are those who participate actively, profit from the learning resources made available by the school, try different strategies to deal with interpersonal difficulties and organize themselves to meet multiple demands with high quality products.