Lourdes Pérez

Professor of Marketing
Martes, Julio 3, 2018
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Lourdes Pérez is a Marketing professor at TBS Barcelona, PhD in Business Administration, and a researcher specialised in B2B commercial transactions. On TBS On Air she talks about the relationships formed when large and small companies collaborate, the benefit each side has to gain from the agreement and the challenges faced by smaller companies striving to survive.

 

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